About Us

We are a small team of dedicated and experienced professionals.

Backgrounds in startups, technology, business managment and strategy, investing and investor events, marketing, digital and social media, private capital, executive education and running self-sustainable businesses.

We cover South East Asia, India, the UK, and the US.

THE TEAM

Ace Karim

Ace Karim

Founder & Managing Partner

Ace is the driving force behind Proliferate Ventures; defining the culture, the strategic direction, and mutually beneficial partnerships and alliances. Ace is very much involved at all levels of Proliferate Ventures, from deal sourcing and startup viability assessment to investment research and recommendations, and his door is open to all who would like to converse with him.


Ace is a Master of Arts in Creative Technology, as well as holding a First Class with Honours Degree in Media Technology and has over 23 years of experience in digital media production, starting fully in the days of the Commodore Amiga. That’s not including his 8-bit days on the fabled ZX Spectrum starting from 1984.


In addition to helping emerging companies through stages of their development, he founded Light Within Productions in 2010; a video marketing production company. Focused on assisting established companies and start-ups in all regions, to faciliate using video as an integrated communication medium alongside and in other channels, to increase its effectivness by utilizing science, data, research and creativity in order to communicate the appropriate message to obtain the targeted response.


Ace Karim is also the founding partner of Spark Studio and Spark Labs alongside Bing Robbin Muliadi.


Ace is a British national, currently residing in Jakarta. Unlike this self-obsessed soliloquy, Ace is not all about himself, however when writing a bio, it would be strange to not write it about myself. For transparencies sake his real name is 'Arfan', however he goes by the nickname 'Ace'.

Graham Conran

Graham Conran

Advisor

Graham is an experienced entrepreneur and financier whose experience spans everything from developing and executing start-up concepts to advising large multinational corporations.


As a Co-Founder and Managing Partner of TAG Asia Partners LLC, a cross-border middle market investment banking and advisory firm, Graham has access to over 1,500 corporate M&A departments, 1,000+ private equity and venture capital funds and over 100 family offices.


Prior to founding TAG Asia, Graham led the debt origination team at Nomura Asia - Ex Japan where he was responsible for establishing the firm’s High Yield debt franchise as well as acting as a senior relationship contact for Private Equity clients seeking financing for leveraged buyouts in the region.


When he is not traveling between the U.S. and Asia to help high growth companies with their financing and strategic needs, Graham enjoys playing tennis with his son, fixing cars with his daughter, thinking about disruptive business models and reading Wired magazine.

Rick Marchese

Rick Marchese

Advisor

Rick works closely with Proliferate to help identify, evaluate and mentor our platform partners. He has been involved in funding and advising technology and media companies since 1999 when he headed Merrill Lynch’s eCommerce Investment Banking Group in San Francisco, CA.


He also brings important operational experience from his time as a project director with TASC, the former information systems engineering and consulting division of Northrop Grumman.


Rick is the founder and a director of Singapore-based, Lares Loreno Private Capital, an advisory firm assisting SMEs and family businesses with capital raising and strategic planning. He also sits on several public and private boards as a non-executive director.


He has an MBA from the University of Chicago-Booth and an BS from the US Naval Academy.

Lisa Goodchild

Lisa Goodchild

Core Partner UK

Lisa Goodchild’s experience in – and passion for – all things digital is unrivalled. For more than 15 years she has lived, loved and been a major player in the industry & now, thanks to her integrated communications company Digiwoo, she is making waves in far-reaching arenas, from fashion & food to online advertising and non-profit.


Throughout her career, Lisa has brought an x-factor of excitement to her projects, making ‘it’ happen for the likes of Mothercare, Panasonic & Ted Baker in terms of brand-management, & also in her capacity as an advisor to notable names such as PR guru Lynne Franks, June Sarpong MBE, Shaa Wasmund MBE & MOBO Awards founder Kanya King MBE.


Lisa's dream site beauty comparison portal OSOglam was the first of its kind, in turn leading Lisa to become a co-founder of one of the largest fashion & beauty publishers in the UK 1.25 million views per month. Lisa also mentors for Google, Virgin & Smarta as well as speaking at a number of events, universities & schools. A Marketing Academy Alumni.


With zeal, drive & an enviable contacts book, Lisa enjoys a career that pays dividends in more ways than one. Put simply, Lisa does what she loves & loves what she does – whether that’s being a mother, getting creative with communications, or turning her digital passions into celebrated success stories.

Bonnie Yip

Bonnie Yip

Country Director HK

Bonnie is no stranger to the entrepreneurial scene – and has made it her life’s mission to dedicate her time and efforts to the startup ecosystem. Full of ideas and passion, she has lived and breathed the entrepreneurial experience since the age of 18 where she studied at Babson College, the top entrepreneurship school in the US for 23 consecutive years.


Throughout her journey, she ventured, made her mark and planted strong bold statements before moving on to other new explorations. From building a model agency, to educating what a “model“ should be, to finding a way to minimize the expensive billboard solution into more affordable “billboard on wheels”; Bonnie is always ready to disrupt wherever she may be.


She founded Retro Creative Limited, one of Hong Kong’s first co-working space and startup platforms that further instigated her passion to create a startup ecosystem that can capture, provide and speak the language of a true entrepreneur, that is hands-on, no fuss and truthful. Parallel to her entrepreneurial endeavors, Bonnie has been the marketing manager of a skincare startup, Racinne, and oversaw the brand from the beginning.


Truly believing that anyone can make a positive difference in almost anything, it is in her blood to envision and execute a one-of-its-kind “startup ecosystem” to make its mark in the scene.

Desmond Marshall

Desmond Marshall

Core Partner HK

Mr. Desmond Marshall is a 20 year leading strategist in the areas of management of high end customers and investors, helping prestigious banks and brands, internationally and locally, to achieve revenue and strategic results.


He is the MD of Rouge International, and is also an angel investor for Rouge Ventures, and founded Asia's most significant entrepreneur & investor event series, Pitch Perfect, lining connections in Asia and Globally.


He is an advisor to the Trade and Industry Department of the HK SAR Government, chairman of the Institute of Chinese Customer Motivation (IOCCM.org), and is also an active public speaker and collaborates with various universities and organisations around the world.


For more details, please select from the various links provided.

Alex Molokwu

Alex Molokwu

Country Director UK

Alex Moloku is the owner and director of Co Work Hub, a co-working office in North Acton, West London, and is one of the biggest co-working offices in West London. Co Work Hub strives to be an environment with a founder-friendly disposition, via their competitive prices, events and workshops, as well as promoting the sense of community prevalent in the "co" part of co-working.


Before Alex entered the co-working space, he was the director of Martlet Equity, a financial educational company, having previously been an equity trader for Argo Traders and Van der Moolen. Before that he was a stockbroker for Wills and Co and Arjent Stockbrokers.


He studied Neuroscience undergraduate degree at Cardiff University and International Business Masters at Birkbeck College.

Sudeep Shrivastava

Sudeep Shrivastava

Country Director India

Sudeep Shrivastava is an economist, academician and venture capitalist. He has more than two decades of experience in connecting companies with disruptive technologies and business models with like-minded individuals and groups that seek to fund start-ups.


With his focus on global economics, business strategy and operations and having worked with global organizations, Sudeep specializes in helping new companies create value through a multi-pronged approach.


He is currently looking to incubate and invest in companies through his own start-up advisory firm USI Accelerator. Sudeep’s areas of interest include mobile applications, big data & analytics, education as well as renewable energy.


Sudeep has held senior positions in diverse sectors from financial services to investment banking research and infrastructure. Sudeep is also a visiting faculty for the Northwest Executive Education Program for UCLA & UC Berkeley.

Bing Robbing Muliadi

Bing Robbin Muliadi

Core Partner Indonesia

Bing Robbin Muliadi, based in the Jakarta, Indonesia; is the founder / CEO of PT. Digital Mandiri Teknologi, which provides digital marketing services via programmatic technology. He brings over 13 years experience in media and advertising.


He started his career with RCTI, one of Indonesia’s largest TV networks, handling top agencies and brands. Robbin then went onto event organizing, working with top-tier clients such as Astro, FIF and LG.


In 2010, Robbin starting working with Effective Measure International, a digital audience measurement platform, starting the Indonesian company from scratch to a notable position in the industry.


Robbin brings an extensive skill-set honed and refined, that includes media and digital advertising, SEO/SEM and web analytics. He has a degree from Universitas Kristen Petra in Economics and Management.


Robbin is also the founding partner of Spark Studio and Spark Labs alongside Ace Karim.

THE MENTORS & ADVISORS

Daniel Ndukwu

Daniel Ndukwu

International Mentor

Daniel is an entrepreneur, nomad, teacher, learner, optimist, content marketer, and founder of The Experiment. His sector specific experience covers initial traction through smart content, detailed market research, customer acquistion and proven conversion techniques.


He loves working with some of the brightest minds the world has to offer. Iron sharpens iron and in his honest opinion entrepreneurs are the sharpest tools in the shed. His mentorship philosophy can be summed up by no-less than Confucius himself - "Tell me and I will forget, show me and I may remember, involve me and I will understand."


Daniel is an American national currently residing in South Africa.

Andrew McDermott

Andrew McDermott

International Mentor

Andrew is an entrepreneur, marketer, blogger, author and founder of Hook To Win, where he educates businesses on the 9 things customers need from a website.


He provides various services in marketing, sales, entrepreneurship and leadership, all done in a unique story telling manner that not only engages the viewer, but educates as well.


Andrew is an American national residing in the Greater Milwaukee area.


Luke Fitzpatrick

Luke Fitzpatrick

International Advisor

Luke has a background in early stage startup marketing. He is currently working on Ghacklabs, PayPress, mentors at the Sydney University startup program, and is also a contributing writer to various tech publications.

Marija Butkovic

Marija Butkovic

International Advisor / Mentor

Marija Butkovic is a co-founder of Kisha Smart Umbrella - a wearable tech startup designing the world's smartest fashion tech umbrella, and Women of Wearables - an initiative which aims to support, connect and empower women in wearable tech, fashion tech, IoT and VR/AR. She is a member of Tech London Advocates - an organisation aiming to support technology startups in finding new investment, new talent and achieving high growth.


In 2013 and 2014 Marija collaborated with Seedcamp, one of London’s most well known accelerators, as their legal advisor and startup mentor. She currently works with many startup accelerators and incubators in London and worldwide, delivering help and advice as a mentor and advisor. As a PR strategist and journalist Marija works with the world's leading tech and business magazines and portals, and as a digital marketing strategist she also mentors startups and advises clients in wearable tech and IoT space.


Prior to working in wearables and tech industry, Marija was a corporate lawyer and consultant for legal trade journals. Marija holds a BSc in Law and has also graduated from Startup Institute.

Michelle Hua

Michelle Hua

International Advisor / Mentor

Michelle Hua is a public speaker, writer, Founder & CEO of Made With Glove Ltd, a UK wearable tech start-up designing fashionable heated gloves for women. She is also the co-founder of Women of Wearables, an organisation that supports, inspires and connects women in wearables, the IoT and AR/VR spaces.


In 2014 Michelle led Made with Glove to being in the Top 150 Most Influential Brands in Wearable Tech and in 2015, received the highly commended blogger award at the UK Blog Awards in London. In 2016 Michelle was the recipient of the UK TechNation Exceptional Talent Visa for her significant entrepreneurial contributions in the digital technology sector and her work in promoting, mentoring and supporting Women in Tech.


Michelle worked as a commercial solicitor in private practice, in- house and the Western Australian Government in Australia and New Zealand for 8 years prior to starting her wearable technology company. Michelle holds Bachelor degrees in Commerce (Curtin University) and Laws (Murdoch University) from Perth, Western Australia.

Our door is open for experienced professionals.

Please do connect with us to ascertain how we can work together.

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